CISCO came to BuzzFeed to create interesting and unique content around future technologies, to boost brand perception and awareness.
I came up with two post concepts to bring a wide-ranging topic to the BuzzFeed audience in an engaging way, and studied cultural trends to determine the subject of the longform piece. I wrote both pieces for the campaign, including a long-form article that I devised from an interview with CISCO UK’s CTO and personal research.
Performance: 98% unique views across the campaign, with 40% of views via shares, so almost half were earned views. There was a dwell time of 4-5 minutes on each piece. This post was CISCO’s most successful piece of content for their entire campaign, globally. Both posts in the campaign
Could You Actually Date A Robot? / 1.6x social lift
11 Everyday Things That Won't Exist In 10 Years' Time / 2.0x social lift