Suzuki Ignis came to BuzzFeed, looking for a series of content that understands and appeals to modern, young women. We came up with a strategy and series of concepts that would resonate with this highly switched-on audience, creating a mixture of inspirational pieces alongside humorous, identity-based work to reach a wide range of women.
The campaign involved 4 pieces of custom content on BuzzFeed, and distribution of custom-built assets on Snapchat – a first for BuzzFeed UK.
Illustrated by: Antonia Bonello
Illustrated by: Ben Armson, Ben White