Suzuki Ignis came to BuzzFeed, looking for a series of content that understands and appeals to modern, young women. We came up with a strategy and series of concepts that would resonate with this highly switched-on audience, creating a mixture of inspirational pieces alongside humorous, identity-based work to reach a wide range of women.
The campaign involved 4 pieces of custom content on BuzzFeed, and distribution of custom-built assets on Snapchat – a first for BuzzFeed UK.
Digiday Marketing & Advertising Awards Europe 2018
The Drum Content Awards 2017
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