Leading the branded content arm of BuzzFeed beauty franchise, As/Is, in the UK.
- leading on all branded campaigns for As/Is
- overseeing the creative of international (non-US) As/Is producers
- helping to develop products that deliver both for brands and for the audience
- working directly with world-class beauty brands to create shareable videos that drive brand awareness, affinity, and sales
- delivering presentations and working with clients to educate on As/Is's tone of voice
- crafting editorial As/Is videos to further experiment with new topics and themes
Editorial Video: Does Makeup Primer Actually Work?
Editorial Video: This laser facial can even out acne scars and sun damage.